Highmark Health
Honolulu, HI, USA
Company : Highmark Health Job Description : JOB SUMMARY This job is responsible for developing integrated digital content strategies for various digital products and/or lines of business, markets, or segments to advance business and customer goals. Develops content requirements and creates content strategy deliverables across a product or portfolio's lifecycle. Conducts audits, qualitative analyses, and gap analyses of content across products, markets, or segments. Works with marketing strategy, copywriters, SEO analysts, development, and digital product teams to ensure the delivery of content across channels. Maintains editorial and publishing calendars, style guides, taxonomies, metadata frameworks, and content migration plans. This role can be either hybrid or remote. If you are within 50 miles of an office you are required to be onsite 3 days a week - T, W, TH. ESSENTIAL RESPONSIBILITIES Create and implement digital content strategies for a...
