Publicis CoLab
New York, NY, USA
Company description The Data and Audience Strategy group is a specialized team within the agency acting as digital data and ad technology experts. Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own Audience/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization. Overview The Manager, Data and Audience Strategy will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client's investments in data and the DMP. Responsibilities Manage day-to-day DMP operations Execute on audience data to impact media strategies for client account(s) Manage the process of defining...

