General Motors
Indianapolis, IN, USA
Job Description The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Marketing Organizations achieve their business goals. The Senior Data Scientist will work as part of this multi-disciplinary team that will be driving solution design, development, and deployment of analytic models in support of marketing strategies. They are knowledgeable in methodology and practice of marketing analytics with an emphasis on inferential and prescriptive methods. This individual has experience with website, email, and media measurement. This person will work closely with teammates in Marketing Applied Sciences and stakeholders in GM's Marketing organization to ensure objective performance evaluation and optimization of media strategy. This senior data scientist will assist in the research and development of advanced marketing models, drawing insights, and creating scalable products across owned & paid channels. They will be part of a...

