Full time
Access Physical Therapy & Wellness
Louisville, KY, USA
Overview: The Director, Channel Marketing owns EIM’s channel ecosystem, ensuring paid, organic, lifecycle, and experiential channels work together to drive awareness, demand, enrollment, and engagement across the business. This role is responsible for channel strategy, performance management, prioritization, and enablement, ensuring each channel operates effectively on its own while contributing to a cohesive, student-centered journey. Serving as the leader for channel execution, this role partners closely with Product Marketing, Marketing Operations, Analytics, Admissions, and Creative to translate product and brand strategy into high-performing channel plans. The Director leads channel leaders and teams, setting standards, goals, and operating rhythms while ensuring scalability and continuous optimization. Responsibilities: Channel Strategy & Portfolio Leadership Own channel strategy across paid media, SEO & digital experience, lifecycle marketing, and...

