Insight Global
Chicago, IL
Job Description This Sr. Business Analyst will be working on a huge initiative for a global hotel chain. The project/product is a colleague facing, operational CRM platform designed to help hotel staff personalize the guest experience while the guest is physically on site-before arrival, during the stay, and at checkout. It is not a traditional corporate or marketing CRM, as it involves prioritization and personalization for guests when they are visiting these hotel properties. Responsibilities include: Embed with On Property CRM workstreams to capture requirements and support ongoing Agile rituals Partner closely with MarTech pods to translate CRM needs into clear, actionable requirements Gather and define CDP driven guest profile and attribute requirements, including identifying existing vs. derived attributes Work with CDP Product Managers to validate guest identification logic and expose required data to upstream and downstream systems Define...

