General Motors
Concord, NH, USA
Job Description The Experiential Project Manager and Creative Agency Liaison is a detail-oriented professional responsible for the strategic planning, organization, and execution of immersive brand experiences within General Motors. This role focuses on procuring and onboarding new creative agencies, conducting competitive analysis of automotive experiences, managing communications, overseeing budget planning, and executing on-site events. The manager will work closely with various internal stakeholders and external creative partners to ensure alignment with GM's brand objectives and community engagement initiatives. Key Responsibilities Agency Procurement & Onboarding: Lead efforts in identifying, evaluating, and onboarding creative agencies that align with GM's brand vision, ensuring all partnerships are strategically beneficial and effectively managed. Competitive Analysis: Conduct thorough competitive analyses of other automotive companies,...


