Full time
YA
Remote
Summary: The Digital Marketing & Web Analytics Specialist plays a key role in optimizing YA’s digital presence through marketing automation, reporting, and website performance improvements. Reporting to the Web Development & Digital Marketing Manager, this role blends technical expertise with strategic thinking across SEO/SEM, analytics, marketing operations, and web publishing. The ideal candidate is a proactive problem-solver with a strong foundation in digital marketing, a passion for continuous learning, and the ability to collaborate across teams to drive measurable results. Roles & Responsibilities:
Monitor and analyze performance across Google Analytics, Google Ads, HubSpot, and similar tools; provide actionable insights and optimization recommendations.
Coordinate SEO/SEM efforts: apply SEO best practices to web content, contribute to keyword strategy, and work with external agencies to ensure alignment with marketing goals.
Implement...

