Full time
Vertex Pharmaceuticals
Boston, MA, USA
Job Description Position Summary: We are seeking a highly strategic Digital Marketing Manager to join our pharmaceutical marketing team. This individual will partner closely with therapeutic area teams to shape and execute digital strategies that drive disease awareness, thought leadership, and stakeholder engagement across global markets. The role will utilize social listening, search analytics and other digital landscape analysis techniques to inform business strategy and optimize patient and HCP engagement. Key Responsibilities: Digital Strategy & Landscaping Lead digital landscaping across assigned disease areas to identify emerging trends, competitive activities, audience behaviors, and innovation opportunities. Translate insights into actionable strategies to guide digital engagement, content development, and market-shaping activities. Partner with brand teams and cross-functional insight generation stakeholders to align digital strategies with...

