Full time
Pearson Education Services
Providence, RI, USA
Job title: Principal, Digital Marketing Description: also known as Director, Performance Marketing / Director, Growth Marketing About The Role Pearson Virtual Schools is seeking a senior performance marketing leader to drive new student enrollment for Connections Academy, a tuition‑free, accredited K‑12 online public school. This role owns the paid media strategy, investment, and execution, leading agency partners and internal collaboration to deliver enrollment growth, efficiency, and long‑term value across a complex, localized education model. Key Responsibilities Performance Marketing Strategy Own and evolve the end‑to‑end performance marketing strategy, with deep expertise in Paid Search. Apply insight into a localized education model to inform media strategy and investment decisions. Drive full‑funnel growth across Search, Paid Social, Online Video, Over The Top (OTT), Display, Programmatic, and Digital Out Of Home (DOOH). Budget and Agency Leadership...

