Marketing Strategist (Marketing Generalist)

Department

VP COMMUNICATIONS and MARKETING (UA-VPCM-IUBLA)

Job Summary

Indiana University (IU) is seeking a Marketing Strategist to support campus- and university-wide initiatives within University Communications and Marketing. This is an opportunity for a marketing strategist to establish and successfully execute multi-faceted marketing and communications strategies to advance the university's success.

Department Specific Responsibilities

• Serves as a member of the marketing strategy and partnerships team, and working collaboratively with marketing and communications partners across the university.

• Develops and implements strategic plans focused on strengthening the IU brand and growing campus-level reputation and enrollment.

• Develops and activates marketing plans with a digital emphasis.

• Creates messaging for specific target audiences, and reports on campaign success.

• Works may involve multiple consecutive projects and collaboration with other departments, employees, university stakeholders and vendors.

• Develops and executes comprehensive and highly complex marketing plans that engage the target audience(s) and achieve the desired outcomes.
• Possesses and maintains an in-depth understanding of brand marketing, enrollment marketing, marketing channels, audiences, and other relevant subject matter.
• Serves as a relationship manager across a portfolio of marketing and communications partners, focused on building trust, serving as a strategic resource to plan for and support their work.
• Works cross-functionally within a matrixed organization including communications, content strategy, design, paid media, social media, and web.
• Monitors industry trends and developments to identify appropriate opportunities to advance the University's goals.
• Supports sponsorship activation plans, coordinating efforts across campus partners to ensure the efforts align with university and campaign goals.

• Works with colleagues to capture and measure campaign performance, providing insights and recommendations for improvement.

General Responsibilities:

• Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
• May provide guidance to lower-level Marketing Generalists.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in communications, marketing, public relations, digital media, or related field.

WORK EXPERIENCE

Required

• 2 years in relevant field.

Preferred

• 3 years of experience with strong knowledge and experience in marketing and communications principles and strategy.

SKILLS

Required

• Proficient communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Seeks to acquire knowledge in area of specialty.
• Highly thorough and dependable.
• Demonstrates a high level of accuracy, even under pressure.

Preferred

• Experience working on comprehensive marketing and communications plans.
• Experience building and maintaining relationships and working with key stakeholders on strategies and deliverables.
• Background in multi-channel marketing with strong communications and brand strategy experience.
• Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role.
• Understanding the full marketing mix across paid, owned and earned channels.
• Experience with paid social media campaigns.
• Ability to work adeptly in a constantly evolving digital environment.
• Exceptional prioritization, problem-solving, and project management skills.
• Adept at working in a fast-paced environment and can successfully juggle multiple assignments at once with tight deadlines.
• Self-starter and ability to build initiatives from scratch.
• Excellent communications skills.
• Proven track record of success.

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Bloomington, Indiana or Indianapolis, Indiana

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death and dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Job Classification

Career Level: Career

FLSA: Exempt

Job Function: Marketing and Communications

Job Family: Marketing

Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

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Telephone: 812-856-1234