Louisville Wine & Spirits Sales Representative

Vanguard Wines is looking to add a motivated Wine & Spirits Sales Representative to our Louisville market.

For more than 20 years, Vanguard Wines has operated as an independent distributor across Ohio, Kentucky, and Indiana, focused on long-term supplier and account relationships throughout restaurant, retail, and hospitality channels.

This is an outside sales role built around relationship development, consistent field activity, and long-term territory growth.

Our business is heavily focused on independent restaurants, bars, country clubs, wine shops, and hospitality-driven retail accounts - not chain grocery volume.

What the Role Looks Like

• Calling on restaurants, bars, retailers, and country clubs daily
• Presenting wines and spirits to buyers
• Building placements, displays, and by-the-glass programs
• Prospecting new business and developing existing accounts
• Following up consistently through calls, emails, texts, and in-person visits
• Managing your territory independently throughout the week

What Success Requires

The people who tend to succeed here are:

• Competitive
• Self-motivated
• Consistent
• Relationship-oriented
• Comfortable with rejection and daily customer interaction
• Naturally curious about wine, spirits, restaurants, and hospitality

This role is fast-paced and field-driven. The strongest performers are typically those who enjoy being out in front of customers every day and take ownership of both their activity and their income.

Ideal Background

• Hospitality experience (bartender, server, restaurant manager, beverage manager)
• Retail wine & spirits experience
• Outside sales or route sales experience
• Distributor, supplier, DSD, or merchandising experience
• Strong communication and relationship-building skills

Compensation

• Commission-based compensation
• Car allowance
• Significant income upside for motivated and consistent performers
• Flexible market schedule built around daily field activity

If you’re looking for an opportunity to build relationships, grow a territory, and develop long-term income within the wine & spirits industry, we’d love to connect.

How to Apply:

Submit your resume through Indeed or email directly to: sellwine@vanguardwines.com

Include a brief note on why you are interested in a commission-based sales role.

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Opportunities for advancement
• Paid time off
• Professional development assistance

Work Location: On the road