FedEx Services
Coraopolis, PA, USA
Reference #: P25-299361-1 Under minimal supervision, plans and executes digital product strategy, technology/product development, technology and/or product support and/or customer engagement strategies in support of the company's product and service portfolio. Essential Functions Journey Design & Technical Implementation Decipher journey business requirements to formulate a technical journey solution for the business problem. Create the Journey Canvas and configure Setup, Enter, logic flow, and Exit criteria. Configure Emails, Touchpoints, Automation, Queries, and Notifications in the technical platform. Setup Personalization (using cloud-based marketing automation platform), leveraging coding and platform expertise. Configure Splits and Decisions within the overall journey flow as part of Journey Canvas design. Lead marketing technology projects related to the utilization of marketing tools, providing leadership and technical solutions. Draft...


