Saint Gobain
Malvern, PA
WHY DO WE NEED YOU? What's the job? The Segment Marketing Manager is the market/vertical “GM of insight + portfolio development” -owning deep segment and stakeholder understanding, converting that knowledge into a winning product portfolio supported by compelling, customer-centric communication and tools. This role supports the Strategy Director and Business Leaders, and complements Product Managers. Build and Own Infrastructure & Underground Construction Segment Intelligence Support Strategy Director on execution of segment growth strategy with prioritized initiatives: Document stakeholder profiles, specific customer targets, application requirements/challenges, and geographies Document purchasing journey & spec-influencing/decision points Identify system/product application use cases, problems/unmet needs and pain points Document competitive landscape with product & service differentiation Identify & propose solutions to barriers to adoption...

