University of Maine System
Orono, ME
The Digital Marketing Specialist supports the execution and optimization of the University of Maine's digital marketing efforts for student recruitment and institutional marketing campaigns. This role is responsible for managing paid media, improving campaign performance, and ensuring that digital marketing efforts effectively reach and convert target audiences. Housed within the Division of Marketing and Communications, this position serves as a central resource for digital marketing execution, working in close partnership with Enrollment Management, academic units, and program-level marketers. The role collaborates with colleagues supporting graduate and online initiatives to align strategy and execution, and may lead select campaigns in these areas as needed. Typical hiring range for this position is $56,000 to $64,000 commensurate with qualifications and experience. Complete Job Description...

