Thrivent
Minneapolis, MN
This position is responsible for promoting and supporting Thrivent’s Membership products, and will partner with distribution, integrated planning, and creative teams to establish compelling content and experiences that resonate with and excite clients across different markets and channels. Working closely with other Product Marketing team members, the Product Marketing Specialist will support efforts that increase product usage and engagement. This role will have an emphasis on growing utilization of member benefits and membership engagement DUTIES & RESPONSIBILITIES: Support development of target segments, personas, journey maps, product messaging and positioning to influence across the organization and deliver exceptional client experiences. Provide specific product line topic subject matter expertise to key constituents and stakeholders. Execute research and analysis on existing market and competitors to maintain strength and competitive positioning....

